Kaizen or Wix? Built for how Europe sells.
Kaizen is an online store platform made for selling in the EU. The legal parts, the extra ways to sell and the numbers you steer by are part of the product, not a list of add-ons to find and pay for one by one.
Why store owners choose Kaizen
Eight reasons, each one something you can look for in the admin. Where a comparison with Wix is fair, it says what Wix offers itself and what comes from an app.
The legal side of EU selling is built in
VAT follows the buyer's country, with OSS and IOSS figures ready for your accountant. Legal invoices and credit notes come in a gap-free series. You also get the 14-day withdrawal function, the 30-day lowest-price indication, product safety information, and customer-data export and erasure. On Wix, the lowest-price indication, product safety information, OSS reporting and VAT-number exemptions come from apps.
Sell more than parcels
Appointments, stays, rentals, subscription boxes and downloads share one catalogue, one cart and one checkout with ordinary products. Let outside hosts list their own stays and rentals for a commission, with the DAC7 report included. Wix has its own Bookings and Hotels products. A marketplace with outside sellers is an app.
An AI manager that works from your own data
Ask about orders, stock or sales and it answers from your store's numbers, with the arithmetic done in code. It drafts product texts, translates the whole store and builds pages from a short interview. Anything that changes your shop, emails customers or spends money waits for your yes. Use Kaizen's AI or bring your own provider.
Know why your numbers move
Profit by order and product, customer lifetime value, cohorts and a monthly forecast, with alerts and a plain-words account of what changed. Send reports to your accountant on a schedule.
Made for Nordic shops
Book and print labels with Bring, Porterbuddy and Helthjem, offer pickup points from Bring, PostNord and Helthjem, and let customers pay with Vipps and MobilePay. Look up a Norwegian company in Brønnøysundregistrene and send your books to Tripletex. Shopper-facing texts are written by hand in Norwegian, Swedish, Danish and English. On Wix, Vipps is a built-in provider for Norway, and Bring and PostNord come as apps.
Your data stays in Europe
Your store's database and servers are in Dublin, and every service we add is chosen to keep customer data in the EU. Staff sign in with two steps, roles limit who sees what, and an activity log records who changed what. Wix says personal data is stored in the United States and Ireland.
Grow without an app bill
Wishlists, refer-a-friend rewards, loyalty credits, product reviews, back-in-stock emails, pre-orders and tiered or volume discounts are part of the product. Wix has loyalty, wishlists, reviews, back-in-stock notices and pre-orders built in. Tiered pricing is an app, and refer-a-friend needs a higher plan.
Run several stores, and move in easily
See every store you own in one control center, copy a store with its content, and show your products inside a WordPress site while checkout stays in Kaizen. Bring your products over from a CSV file and keep old links working with redirects. On Wix, each site needs its own Premium plan.
Kaizen and Wix, line by line
Where Wix needs an app or a higher plan, the right-hand side says so. What we say about Wix comes from Wix's own help pages, documentation and listings. A line is left out where we could not verify what Wix does.
Selling in the EU
Legal invoices and credit notes
Kaizen. Issued for every paid order and refund, in a gap-free series, as PDF and on a page the customer can open.
Wix. Wix has invoices for store orders. Its help page says a refund does not update the invoice. We did not verify EU-style numbering or credit notes.
30-day lowest-price indication
Kaizen. Kept for every price and shown only on a real reduction.
Wix. According to Wix's help centre, showing the lowest price of the last 30 days automatically is not possible. An app from Rulekeep does it, with a free basic plan and a Pro plan at 4.31 USD a month.
Product safety information (GPSR)
Kaizen. Fields on the product, shown on the product page.
Wix. An app, GPSR EU Product Safety: free up to 10 products, then from 6.39 USD a month.
VAT across the EU, reverse charge, OSS and IOSS
Kaizen. VAT follows the buyer's country. A business buyer's VAT number is checked before VAT is left off, and OSS and IOSS figures are ready for your accountant.
Wix. Tax rates are set by hand by location; automatic calculation through Avalara needs a Premium plan that supports it. OSS and IOSS reporting is an app from 23.10 USD a month, and exempting a business buyer is another app from 4.49 USD a month.
Selling more than goods
Appointments, stays and rentals
Kaizen. Part of the catalogue, with opening hours, capacity, seasons, deposits and calendars.
Wix. Wix Bookings is built in, for appointments, classes and courses. Wix Hotels covers bed and breakfasts and vacation rentals. We did not find rentals of items.
A marketplace with outside hosts
Kaizen. Hosts list stays and rentals, get paid through their own Stripe account, and you take a commission.
Wix. An app: Multi Vendor Marketplace from 9 USD a month.
Several stores under one owner
Kaizen. One control center for every store you own.
Wix. One account can hold several sites, but a Premium plan is valid for one site only.
Growing the shop
Loyalty and rewards
Kaizen. Credits that customers earn and spend, with expiry reminders.
Wix. Built in.
Refer-a-friend
Kaizen. Customers refer customers, with a welcome discount and a reward in credits.
Wix. Wix's referral programme needs the Business plan or higher.
Wishlists
Kaizen. Built in, for signed-in and guest customers.
Wix. Built in.
Product reviews
Kaizen. Verified-purchase reviews with moderation and structured data.
Wix. Built in.
Back-in-stock emails and pre-orders
Kaizen. A notify-me list on sold-out products, and pre-orders with a release date.
Wix. Both are built in: a Notify When Available button, and a Pre-Order button on sold-out products. Pre-orders take the full amount upfront and do not cover digital products.
Tiered and volume discounts
Kaizen. Part of the discount rules.
Wix. According to Wix's help centre, volume discounts that lower the price as the quantity rises are not possible. It points to automatic discounts with a minimum purchase, or an app.
Scheduled report emails
Kaizen. Reports sent to you and your accountant on a schedule.
Wix. Built in: analytics reports can be emailed daily, weekly or monthly as CSV.
Nordic shops, AI and your data
Vipps and MobilePay
Kaizen. Offered at checkout.
Wix. Vipps is a built-in provider for Norway in NOK, at 2.99% per transaction on Wix's page. A Wix feature-request page says it does not offer MobilePay.
Nordic carriers and pickup points
Kaizen. Bring, Porterbuddy and Helthjem labels, and pickup points from Bring, PostNord and Helthjem, chosen at checkout.
Wix. Apps. Posten Bring Shipping is from 3.99 USD a month and PostNord from 4.99 USD a month. We did not find Porterbuddy, and the Helthjem app we found only sends delay alerts.
An assistant that runs the shop with you
Kaizen. An AI manager in the admin that answers from your store's own data and asks for your yes before it changes anything.
Wix. Wix has AI agents in the dashboard, such as Aria. Some use AI credits.
Where your data is kept
Kaizen. The database and the servers are in Dublin.
Wix. Wix says personal data is stored in data centres in the United States and Ireland, with standard contractual clauses for transfers. We did not verify an EU-only option.
What it costs
Wix's annual plans for stores were listed at 29.77 USD (Core), 39.77 USD (Business) and 159.77 USD (Business Elite) a month, and vary by location. The Light plan cannot accept payments. Wix Payments is listed at 1.9% + 0.30 EUR for EU cards. We did not find a separate Wix transaction fee on the pages we read.
Apps are billed on top, usually monthly. Kaizen has no app bills for what this page describes. The plans and the fee per sale are on the pricing page.
Where Wix is the better fit
Kaizen is not the right choice for everyone. Choose Wix if:
- You want a website builder first and a shop second, with a large choice of designs. Wix lists more than 2,000 templates.
- You want many first-party tools in one product: loyalty, wishlists, abandoned carts and reviews are all built in.
- You want a wide choice of payment providers.
- You like Wix's built-in AI agents for building and editing your site.
If your customers are in Europe and you want the legal parts, the extra ways to sell and the numbers in one product, Kaizen is built for you.
Who Kaizen is for
Shops selling in the EU
You sell to consumers in more than one EU country, you carry the VAT, invoices and withdrawal rights yourself, and you would rather have them handled in the product than in several add-ons.
Businesses that sell time, space and subscriptions too
Salons and studios with a booking calendar, a cabin or a bike rental, a farm with weekly boxes, a shop that also sells downloads: one store, one checkout, one set of figures.
Agencies and owners of several stores
One control center, copies of a store, roles with per-section permissions, two-step sign-in, an activity log, and collaborator access that ends on a date you set.
Moving over from Wix
- Import your products from a CSV file, with a dry run that shows what will be created and what is wrong before anything is saved. Kaizen reads Shopify's product layout and its own.
- Wix exports products as CSV, but not digital products. A direct importer for Wix is not built yet, so arrange the export in Kaizen's layout first.
- Bring your old addresses over as redirects from a CSV file, so links and search rankings keep working.
- Use your own domain when you are ready. Nothing you export from Kaizen is locked in: orders, customers and reports download as files.
Questions
Can I move my Wix store to Kaizen?
Your products and your old addresses, yes, through CSV files and a dry run. A direct Wix importer is not built yet, so you arrange your product export in Kaizen's file layout first. Your site design does not move, because Kaizen's pages are built in its own page builder.
Do I need apps?
Kaizen has no app store. What this page describes is built in, and Kaizen connects to Slack, Zapier, Make, Tripletex and the carriers named above.
Where is my data kept?
The database and the servers are in Ireland, and every service we add is chosen to keep customer data in the EU.
Does Kaizen give legal advice?
No. Kaizen provides the tools, and starting texts for terms, privacy, returns and shipping pages in Norwegian, Swedish, Danish and English, each marked for review. Have a lawyer read them before you publish: you are responsible for what your shop says.
What does it cost?
The plans and the fee per sale are on the pricing page. There are no separate subscriptions for what this page describes.
Try Kaizen with your own products
Wix's features, plans and prices change. What this page says about Wix comes from Wix's own help pages, documentation and listings, last read on 6 October 2026. Prices are list prices on that day, in the currency shown, and prices of extensions and apps are the listing partners' own. Check Wix's pages for today's.